With 44 days to Christmas
the starting gun seems to have been fired for the launch of those overblown and
at the same time incredibly twee, feature length ‘brand’ adverts crammed with
unsubtle festive images intended to link in any gullible shopper’s mind an
unbreakable connection between their particular store and the provision of a
perfect Christmas; for a few days it is fun trying to guess who’s wasted their
millions on which, but as the 44 days wind down they will become increasingly
irritating, tiresome and in my case at least counter-productive.
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