The latest TV advert to
irritate me is the one that slowly zooms in on a pencil laid on its side on a
desk as in the background all sorts of positive images are projected of busy,
creative, successful (and obviously attractive) people being busy, creative and
successful, while the suave voice-over man waxes lyrical about how this
fantastic object has enabled mankind to do so many wonderful things, and just
as you are thinking “yes aren’t pencils brilliant” the camera angle changes to
reveal the latest super-thin tablet hidden behind; the implication – this tablet
is marvellous it can do everything a pencil can do – is a bit underwhelming so
I think I’ll stick with a pencil and keep my £400, after all it is the idea,
thought or message that counts not the medium.
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