During a day resting a
gammy knee the mind wanders to all sorts of trivia, including how much the
packaging of shredded wheat has improved over the years, the biscuits now
coming in well-sealed packs of two rather than the often gaping
(staleness-inducing) packs of three – itself curiously inappropriate for a cereal
that ran a whole advertising campaign around the inability of anyone (including
the mighty Ian Botham) to eat more than two for breakfast; perhaps, rather
datedly, they were designed to provide two for the man of the house and one for
the little lady, but I’ve never known a woman (little or large) eat even one
shredded wheat.
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